So everyone is always looking to score good SERPs, right? Well, I can’t begin to tell you how many times I use search engines to give me the definitions of words or phrases that I don’t know or need to gain a better understanding on.

I can’t speak for everyone, but I can only assume that what I do on search engines is what many other people do. Typically if I am looking for the definition of a word or phrase I will type this into the search bar:

Define keyword

Some examples….

If you look at each of these SERP pages, you will see that the number of indexed results are VERY LOW. Meaning, it wouldn’t take a lot to score a listing on these pages.

Exactly how much traffic go to these various “Define” pages month to month? Really, I don’t know… I this idea just came to me a few minutes ago. However, there is ONE thing that I know for certain. You can and WILL land listings here on these SERPS and you will land them very easily.

Is this gaming Google? Well, it depends on your purpose. If you target certain SERPs in Google and provide terrible quality, eventually that will catch up to you. My advice would be to seriously build a very nice definition page for the keywords you are targeting. Make your page accurate and provide some really excellent information.

Come into this project with the mindset that you are in many ways building your own, “SERP Wiki”. If you look at it in that perspective, then you can keep yourself in “Check” and stay true to providing excellent references.

I have no doubts. I am sure that this will work. It’s just a matter of which “Define Keywords” you want to target and invest the time into creating quality content around it. Some “Define Keywords” will be more competitive than others, so in order to score the top SERP position for more primary keywords, you’ll need to get backlinks pointing to these pages and wait a few months until these backlinks get accounted for in Google. If you play your cards right, eventually you can get these special “Define Keywords” pages to establish their own internal PageRank.

Good luck and give it a try. I am going to be throwing out a few “Define Keywords” myself.

Now… I was going to end my post here… but I decided to be nice and share another tip with you guys and gals.

Observe this screen shot and observe my yellow highlights:

I want to talk to you real quick about targeting keywords in the search engines. The above screen shot shows that I did a search for “define kitchen” and if you notice I have highlighted in yellow every time that exact phrase is found in these listings as well as every time one of the words is used.

Now, in order to run a successful search engine marketing campaign for your targeted keyword phrase, you have to assure that your content for one… is natural, but for two, it has your targeted keyword phrases inside.

1. The post title needs to have your targeted keyword phrase in it. It is best to use ONLY the keyword targeted phrase. This phrase needs to be longtail for immediate results.
2. The post content needs to have your targeted keyword phrase inside, at least ONCE. I would recommend 250 word articles or more that has three instances of this exact phrase.
3. The exact exact phrase needs to be hyperlinked to another source that also contains these same elements that I am speaking of. Hyperlink only one instance of the exact phrase in the content.
4. The hyperlinked exact phrase needs to have the same exact phrase in the alt text, sometimes this is called “mouse over text”.
5. The URL of the page that you create needs to have the exact phrase in the structure of the address: yourname.com/your-exact-phrase.php. The exact phrase in your URL needs to be as far to the LEFT as possible as search engines will truncate the URL if they are long.
6. Include a graphic or an image in your page. That image file needs to be named your-exact-phrase.jpg, etc… that same image can also be hyperlinked to another source page. That image too needs to have alt text for your targeted keyword phrase.
7. Lastly, if your keyword phrase is multiple words, you need to use the individual words quite a few times in your content. So in this example, you need to use the word, “Kitchen” and “Define” separately a few times in the content of your page.
8. Backlinks indeed can help. If you have made a really COOL page, tell people about it. Get the page submitted into StumbleUpon. Now StumbleUPon is NOFOLLOW so you will NOT get backlinks from them; however, the purpose of submitting into StumbleUpon is so that you can expose your page to a lot of people. If they like what they see, they may indeed write their own post about your page and provide a direct link to it (thus, there is your backlink).

So there you have it… aren’t you glad that I provided this last half to the post? If you liked the tips I have provided you in this post, then I’d like to invite you to join my free mailing list so that you can continue to receive more tips just like this one. Use this form below to subscribe: