How many of you folks have Google Adsense running on your site? How many of you guys (and girls) have seen the 160×600 featured on the left here? It never ceases to amaze me how successful “Sex” sells. It’s everywhere you go. Beer commercials, computer commercials, most TV shows based their story plots around it. Seeing an image of a hot chick as a MyBlogLog avatar is very common. What amazes me is that this type of marketing works! Take MyBlogLog for instance using a “hot chick” avatar… if you investigate the total member count on these communities, they have skyrocketed. The funny part is the fact that these communities rarely are about sex, girls, and hot chicks. They use the avatars to reel in members. Once members click the avatar, they obviously know that the community isn’t about what they expected, yet… they continue to be a member and actually contribute and stay active with the community. Why? Because the write does a good job keeping them locked in. The hot chick is bait, and the content is the keeper! I don’t practice this type of marketing, but I am here to tell you, it’s pretty dang effective. To me though, I can’t sell out like that… I really can’t. But it is tempting! LOL!!
What are your thoughts on using sex as a method of marketing? I would enjoy to hear your thoughts. Does sex really sell? And how effective do you think is this type of marketing?
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Date/Time: 4-19-2007 18:34:56 Comment #1359
I think it’s about time Google got on board. And I think it’s also about time I put up a few skyscraper ad blocks
Date/Time: 4-19-2007 20:48:39 Comment #1360
If it improves my click through rates and is ethical and tasteful, I like it!
Date/Time: 4-19-2007 23:53:21 Comment #1361
I Have To Take A Wii Wii
I am sorry, were you mentioning something about ethical and tasteful? LOL!
Date/Time: 4-20-2007 05:00:39 Comment #1358
Yeah, I may have to find room for a skyscraper myself
Date/Time: 4-20-2007 21:51:25 Comment #1362
My we just ce around the corne and saw me atching that ad. She came around the corner right when the Wii girl smacked her butt.
I got smaked. Thanks Garry!
Date/Time: 4-20-2007 22:48:58 Comment #1363
thanks for adding my blog in to technorati favorites and feel free in visiting my blog.
Date/Time: 4-20-2007 23:17:18 Comment #1364
@ Thor,
Ha! Something tells me that you might have been due up for a good smack anyway!
@ Santaram,
No problem… no need for the added url in the message because your name already links to your home page.
It is good to see you doing the exchange on your site though… I can it has helped me a lot and I have met a lot of great friends.
Date/Time: 4-21-2007 05:43:02 Comment #1365
Of course it sells — but only in the right context. I suspect that ad is actually more about the swimwear than the skin, as they’re probably trying to get women to drop by and shop rather then men to come by and ogle
Date/Time: 4-21-2007 09:06:29 Comment #1367
I’m sold! What can I say – the picture in the post ensured I read the post!
Seriously, I have seen a lot those avatars you’re talking about on the community sites and I thought it must obviously be worth doing, but I’m trying to also resist the temptation…for the time being at least!
Date/Time: 1-18-2008 12:14:47 Comment #9264
No matter if they are sexy or not – once a filthy bastard decides to kill your AdSense account – the danger is real..
One of my sites recently got 1st page in Google and MSN for a number of keywords. And this instantly triggered one “happy” day I saw about 5 times increase in AdSense clicks. I checked the hosting stats and saw that all clicks (over 500) have been generated from MSN search string where the keywords phrase is the same and first word in this phrase always starts with capital letter. When Google sees it – the problem.
So, my AdSense tip is – always check AdSense stats for unexpected jumps. If they happen – check your hosting stats. And for anything illegal contact Google AdSense team instantly to be pro-active.