How Is Alexa Traffic Ranking Calculated?

Sites such as ReviewMe.com and Text-Link-Ads place a lot of weight in your Alexa Traffic Ranking when they consider accepting your site into their programs. I want to explain how Alexa Traffic Rank is calculated and briefly tell explain what you should do if you want to increase your Alexa Traffic Rank. Increasing your Alexa Traffic Rank can help you have an easier time getting accepted into programs that use Alexa Traffic Rank stats towards acceptance into their programs.

Alexa Traffic Ranking Explained

Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1. Alexa’s traffic rankings are for top level domains only (e.g. domain.com). We do not provide separate rankings for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com) unless we are able to automatically identify them as personal home pages or blogs, like those hosted on Geocities and Tripod. If a site is identified as a personal home page or blog, its traffic ranking will have an asterisk (*) next to it: Personal Page Avg. Traffic Rank: 3,456*. Personal pages are ranked on the same scale as a regular domain, so a personal page ranked 3,456* is the 3,456th most popular page among Alexa users.

 What Does This Mean?

This means that if you want to achieve a better Alexa Traffic Rank, you should download the Alexa Toolbar and encourage your viewers to do the same. If you want to improve your Alexa Traffic Rank I would suggest you do the same. Alexa Toolbar can be downloaded [here].

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