How Much Would You Sell Your Blog For?
Let’s pretend that there is this guy who is going around and buying all these different blogs within your niche. He has made it known that he wants to buy everyone’s blog. He is rich, doesn’t care… and just wants to buy em’ all. He has already purchased four blogs so far and now this guy has just sent you an email saying that he wants to buy yours!
The email reads, “Name the price, but don’t be stupid about it…. I have a lot of money and I want to buy your blog. I want to buy your blog for as CHEAP as you are willing to sell. I don’t have time to bitch back and forth about prices… you have one chance to name the price and to name it right!”
And there it is… he is clear as day. He buys blogs, he doesn’t care, he apparently has a lot of money. And most important, he’ll buy your blog! But… you only have one chance to name the right price. He doesn’t screw around with negations. With 110 million blogs in the blogosphere, he has plenty to blogs to shop for. He’s not scared to spend money and in the last three days he has purchased the following blogs:
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www.JohnCow.com @ $37,500 USD
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www.MeAndMyDrum.com @ $12,225 USD
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www.BlogTheInternet.com @ $22,750 USD
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www.CanIMakeBigMoneyOnline.com @ $19,500 USD
… and now he wants to buy yours!
How much would you sell your blog for? If you price it to high… you’ll lose out on a quick and easy sale. If you make the price too cheap, you’ll lose out on scoring some potential hard earned and deserved money.
How much would you sell your blog for?
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$5,000 and I’d be happy!
Cindy
18 Oct 07 at 11:44 am
Hi Cindy!
Yes, indeed… $5000 can be a nice boost for any family.
Garry Conn
18 Oct 07 at 12:07 pm
He already bought my blog, so guess I am out of the discussion
On the other hand, I must have been asleep when I came up with that price. I really think I would have asked for at least twice that amount…
Have you been approached by someone wanting to buy your blog, that email sound familiar…
George
18 Oct 07 at 12:10 pm
lol yes it would. I’d be lucky to get $5 though hehe
Great blog here. I enjoy it every time I visit.
Cindy
18 Oct 07 at 12:12 pm
$10k would be enough to travel the world and leave enough to reinvest online, so that would be my price. If he asked again in a month it would be at least $12k.
Matt Jones
18 Oct 07 at 12:15 pm
$16,244 is my price.
Chris Jacobson
18 Oct 07 at 12:49 pm
I’d like about the same amount as “MeAndMyDrum” please. About the same Alexa rank right now. But I think that is high.
DayJobNuker
18 Oct 07 at 1:42 pm
The last one I sold had a package price of $20,000 (CybersMusic.com). So we sold low at 20 times value. I have seen some sell as high as 60-100 value, but they have to be real hot and sell it at the apex.
And put no faith in those blog calculators, that ain’t the way it really works, lol…
David Cooley
18 Oct 07 at 1:48 pm
$23,100.69
Kyle Eslick
18 Oct 07 at 1:48 pm
David,
How long it did take to build the blog before you sold it? 3 months, 6 months, more or less???
Site flipping really suits my personality type, so I am very curious about this.
Thanks,
George
George
18 Oct 07 at 1:56 pm
That site is not a good example for flipping, it was a site started as test project (test was successful) and it was 14 months from start to sell. It was never intended to be sold.
Flipping is a whole different game. Do you want to flip established sites? or, relatively cheap and undervalued sites?
David Cooley
18 Oct 07 at 2:21 pm
Undervalued or just create a site, get it established then sell it (not really flipping). I was just curious, it’s one of several things I plan on testing over the next year for fun and profit…
George
18 Oct 07 at 2:24 pm
The metrics have changed a lot with Web 2.0, but I have found that 1,000 unique visitors a day is the mark where a site is standing on it’s own, and should be profitable. When you hit 5,000 than everything just kind of snowballs.
So, my experience is, 3-6 months to get to 1,000 and from there up to a year to get to 5,000. Sell it anywhere along the way.
David Cooley
18 Oct 07 at 2:30 pm
David,
Do you create and sell sites regularly?
Thanks for your advice.
George
18 Oct 07 at 2:32 pm
5000$ will be fine for me .
Madhur Kapoor
18 Oct 07 at 3:14 pm
@ Matt,
Man!!! Priceline really must be working for you baby!!! Hook me up on a deal like that!
@ David,
Good stuff man.. very nice. I love the metrics! That should be an industry standard!
@ Kyle,
Sounds like a good price… would you let it go for any cheaper? Consider the situation… you have a guy that is totally serious about buying, but warns you… don’t piss me off by giving me a crazy figure… If you were just one dollar to high… he’d bail. $20k sounds cool… but would you be nervous that this fly by night buyer would walk and you would have nothing? If someone walked up to your front door and handed you $15,000 dollars and said lets go to your computer right now… and transfer the domain name to me… would you take that offer?
@ George,
Traffic and having measured stats is great to have as a tool towards selling your blog or website… but all in all, the success of the sale and the value of the site in question is all about the perception of its value. What is the blog / site worth to the interested buyer…
In real estate, its the same thing… there is an appraisal on the property… but most of the time there is a variance. With web sites, I don’t know of any real true valued appraisal system. Yes, there are companies that provide it… but I don’t think many follow it.
Garry Conn
18 Oct 07 at 3:16 pm
Garry, good points on “value perception”. There are usually 2 main questions.
How many unique visitors a day do you get? (and supply proof)
How much money does it make a day, month, avg? (and supply proof)
David Cooley
18 Oct 07 at 3:23 pm
Very true David… very very true.
You have to have stats as a pre-requisite. Without a doubt. If you don’t have that… you don’t have a foot in the door. However, once you have your foot in the door… then we can kick in on level two, which is the action of “Working the deal” or “Working the Magic”… aka, “Selling the car”…
Stats are very important… the above comment kinda assumed that everyone is on the same page as that.
Garry Conn
18 Oct 07 at 3:29 pm
Price is gonna be based on value, and value is how much you make, especially for a blog. You may wheel and deal some, but unless we are talking about a major site you can pretty much take your income and extrapolate it out to 20-40 months. Same applies to hosting, if you host sites and want to sell that to another ISP, they will basically do the same thing at the going rate. I sold my hosting for 15 times value because it was low at the time right after 911.
David Cooley
18 Oct 07 at 3:37 pm
$3,599 and it’s sold! It would be hard to sell, as I am attached to it, but I can always start another.
Great post!
Ryan Shamus
18 Oct 07 at 5:49 pm
Good point, but at the rate my traffic/income is growing, I would probably ask for about 20k and be firm about it. We have some extra debt from college days and that amount would be enough to pay that off and take my wife out to dinner
Kyle Eslick
18 Oct 07 at 6:05 pm
I wouldn’t really consider my personal blog (MattHuggins.com) to really be sellable. Clearly if someone wanted to buy it, they would either need the same name as me, or else write as if they were me in an effort to take advantage of whatever following/community I’ve built.
As for my new blog (Facebook-Developer.net), I think this website has very much potential. In fact, it has already started receiving a fairly significant amount of organic traffic on top of the referrals it’s receiving from other sites. As such, I’d be more inclined to let this blog build a bit more rather than selling it right away. However, I think it’d be hard to resist a few thousand (5+) considering that it would be such a huge percentage return. That is, as long as I didn’t have to sign a non-compete clause or anything.
Matt Huggins
18 Oct 07 at 7:00 pm
One more factor, Blogs are a lot different from websites, directories and portals. What makes a blog special? The writer! So, if you buy a blog, what have you bought? Basically a shell, unless you have a great match for a writer. If you want 20k for a blog, it needs to be making at least $1,000 a month consistently.
David Cooley
18 Oct 07 at 7:00 pm
Well, like George said, that guy already bought mine, but what a surprise that would be if my blog really did sell for that. I most likely never would have come up with a figure that high because I tend to be a little more conservative. Sometimes that’s a good thing, sometimes not.
Mark
18 Oct 07 at 7:56 pm
We have some really well thought out comments here. Great work guys! David, your last comment is very good. George, with your interest in flipping blogs, I think David makes a great point. Guest blogging can help lighten the blow of losing value in a blog compared to if it was just a blog with one author.
@ Matt, congrats on your new site.. that is awesome news!
@ Ryan and Matt, yes… I know the feeling. Garry Conn dot Com, I couldn’t imagine selling it.. that would be weird because its my own name.
@ Mark, hey buddy… you know there is nothing wrong with that! I am pretty conservative myself.
@ Kyle, way to hold your ground man!! I was just pushing a little to see if you’d flex on the price…
Garry Conn
18 Oct 07 at 9:07 pm
This is too easy. I would tell him it’s not for sale. If I cared about the money I’d have ads on it. I could never get enough for me to be able to justify the amount of time I have invested in it.
Ad Tracker
18 Oct 07 at 10:07 pm
Depends on which blog he’s interested in buying. Most of my blogs are my babies, and I have no intention of ever letting them go. Even if I don’t update them daily, I still check on them everyday. I could never put a price on any of my blogs. That’s like deciding which of my kids I’d be willing to sell.
Christine Senter
18 Oct 07 at 10:21 pm
I wonder if this lady was a blogger? She got busted for attempting to sell her baby for 25K! When I heard about that on the news, I was totally pissed. I can’t believe what people will do.
Garry Conn
18 Oct 07 at 10:43 pm
That’s disgusting. I can’t see how a mother could sell her child, for any amount of money.
Proof that some people should not breed.
Christine Senter
18 Oct 07 at 10:46 pm
Totally sick..
But I do know where you’re coming from with some blogs being very personal. It’s a weird thought…
How much would I sell GarryConn.com for… As I mentioned earlier, I never really considered selling it… nor am I now! But, in the back of my mind, I ask myself what if? What if someone offer me a million dollars? Sorry… I would sell GarryConn.com for a million dollars! That would be stupid not to. My kids could be set for life and my wife and I would watch a lot of TV and get fat and die happy! lol!!! Joking, we would very much love to travel.
But at any rate, I have many other blogs that I could sell. Blog The Internet is a great example. Among my fleet of dot Com sites, that one site alone makes a lot of money… but I have no clue how much its worth… I have toyed with the idea of selling it, but all in all… I think its worth more to me to keep.
Our buddy, Matt Jones seems to have some experience with flipping sites… He had Affiliate Scam Guide dot Com and sold for $1500 I believe after only three months. That’s not too bad. Doing it again, with guest blogging and maybe offering an incentive plan for your guest bloggers, there could be a lot of money to be made in flipping domain names as George mentioned earlier.
Garry Conn
18 Oct 07 at 11:08 pm
Isn’t there a site that actually lists how much your blog is worth if sold?
homemom3
19 Oct 07 at 5:18 am
Hah, $37,500 USD sounds ok. But he could have had it for 25k too!
JohnCow
19 Oct 07 at 5:26 am
I would sell it now for $100k.
Symbian
19 Oct 07 at 5:37 am
Oh wow… the cow takes the 25k from the butcher. Nice!!!
Well man, I have to say, that you have done an amazing job with the blog. So, 25K or 37K would be well deserved.
Garry Conn
19 Oct 07 at 9:51 am
Well 6200 here but that wont happen I am to new. But thats what I need to by my gf a ring. So is John Chow and Cow the same person?
Collin
20 Oct 07 at 6:11 am
For me it’s tough to say as obviously Zath isn’t my name, but I’ve had the domain for so many years, it is now my online alias and not sure I’d want to sell that site, but everything’s got it’s price and $5000 would really help my coffers and mean I could go travelling for a few months with no further saving!
Although I’d be worried I was selling too low whatever price I stated!
Zath
20 Oct 07 at 2:42 pm
[...] page rank of 3…how much would you guys offer if we were for sale? Garry Conn seems to think we’re worth at least $37,000 and we’re not gonna argue about his authoritative [...]
Blog Sold | John Cow dot Com
3 Nov 07 at 11:31 am
great article, very interesting.
I don’t intend to sell my blog for less than $10,000,000.
Is it worth that now ? NO
Will it be worth that in the future ? I doubt it.
so I guess I won’t be selling it
Fatgadget
3 Nov 07 at 12:48 pm
@ Don aka “COW MAN”
thanks for the plug! Your blog is worth every penny of it! Keep up the amazing work. Your blog is proving to be an amazing case study for thousands.
@ FatGadget
Aim for the sky man! And one day when someone does offer you a few million, you’ll sell out and laugh your way to the bank which will then lead to your trip to the private island that you purchased!
I really enjoy your blog man… and regretfully, I don’t visit it enough.
Garry Conn
3 Nov 07 at 1:37 pm
I’ve spent so much time building and promoting my blog that I would only be happy beyond $50,000 to be able to start from zero again. I’m selling my time and my energy and my efforts and my sleepless hours so I would let anyone buy my blog only for $50,000+.
Sorry but when you’re commited to never give up, you never give up. That’s all. “I must keep my words.”
lova of blogadollar
4 Nov 07 at 3:02 pm
I’m not sure what I’d take… I’d probably be really happy with $2500 or above…
Online Cash Flow
5 Nov 07 at 1:20 am
I’d be happy with anywhere between $5000-$7000 especially with the rapid growth I’ve had in 3 months. I don’t think my blog is at its optimal point for a sale if i were to contemplate it, but it ought to be in about a month
— Dev
Dev @ DailyMoolah
5 Nov 07 at 4:48 pm
Since everyone else is listing prices i’d say $3700.00
erika-nicole
5 Nov 07 at 8:06 pm
well, perhaps I’ll sell my blog for 10k. And I’m sure it doesn’t worth that much, but it’s still so young… I guess i just don;t want to sell it.. No way
Mike
6 Nov 07 at 2:12 pm
Well 8-10K would be enough for me.
NSpeaks
20 Nov 07 at 9:37 am
Off the top of my head, 15,000 to 20,000K for Pixelheadonline blog and directory.
Pixel Head
10 Apr 08 at 8:40 am