How To Get More Backlinks From RSS Using Niche + Merged Feeds

In the previous post in this series we discussed what most webmasters don’t know about RSS submissions. Well, there’s a lot more you may not know about using RSS feeds so don’t feel bad if you feel out of the loop.  Feel bad if you fail to integrate, implement and capitalize on these strategies, though.

Things about RSS you may not know

There are two more things should know about using RSS feeds

Thing ONE - Create merged feeds that are compilations of other feeds and web properties you’d like to draw attention to and get backlinks to on auto-pilot.

Just imagine that if each of your sites that has an RSS feed got merged into a super-feed that aggregated all your content into a single location.

Thing TWO - Submit your main site feeds to the niche-specific RSS directories that are out there. Although I don’t see these niche directories as being more powerful than the better-known directories, there are certain reasons why you should use these directories, more on that later

Merged Feeds:

This is when you take several different urls and combine them into one master feed. Theoretically, this is supposed to give your site readers the ability to get all your content from all your sites from just one feed.  The more practical application for merged feeds to to exponentially increase the number of backlinks you get to your web properties.

Example:

Let’s say you’re trying to dominate a niche  and you have several websites, blogs, articles, hubs, lenses etc… all targeting some niche-specific keywords.

• Every hub creates a feed
• Every lens creates a feed
• Ever blog creates a feed
• Your article directory author profile has a feed
• Your Twitter account/profile has a feed
• etc…

So if all of these sites are using good niche-specific keywords in the article, hubs, lens, posts, page, and twitter profile titles, then you can create a master feed named from all those sources via a merged feed, and name your feed with keywords. The merged feed you create will get updated automatically whenever a new content is added to those properties mentioned earlier.

This is automatic, automated, white-hat, effective link building that requires only a one-time “cost” of your time.  It’s endlessly scalable and considered one of the most effective ways to get new content indexed and linked to, even for newbies.

Niche-specific RSS directories

Almost all the major RSS directories have categories that your submitted feeds get assigned to, but there’s more value to be had by submitting to the less-known, yet more topically relevant Niche RSS directories.  However, the plan here isn’t to choose one over the other but just to remind yourself that there’s value to be had by finding those niche directories and using them, too.

The little trick I like to use with Niche RSS directories is I add other people’s (even competitors!) site feeds to my Twitter Feed account, which then pulls their latest content off their feeds and re-posts it automatically on my Twitter Profile.  I even follow those people if they have Twitter accounts.

This is a good way to connect and network with other marketers and could always lead up to a links exchange or some sort of JV/affiliate relationship.

As I mentioned earlier, I use a free service called TwitterFeed to crawl my feeds on a scheduled basis and post new content on to my  Twitter Profile.  I have 1 PR4 Twitter Profile already and even though it doesn’t provide Dofollow links back to my site, the fact that the Twitter account is posting so frequently means it will rise up in the rankings for that term.

What I like to do as part of my overall SEO strategy is to implement a Twitter link wheel for some automated and on many occassions viral…. link building.

Understanding the finer points about a Twitter link wheel.

1- TwitterFeed and various other Wordpress plugins and tools have the ability to take any content and submit it to re-post to Twitter.  However, TwitterFeed is a free 3d party service so there’s no need to install anything.  Having less plugins on your site means a faster “load time” for your new visitors, which is always good for SEO and visitor experience.

Twitterfeed.com will take any properly formatted RSS feed you give it and auto-post to your Twitter account for you on a scheduled basis.

2- As mentioned earlier in this post, every hub, lens, blog, article directory author profile, Twitter account/profile etc…has a feed.  Therefore all these sites’ RSS feed can be added to your TwitterFeed account, which in turn auto-posts to Twitter everything you publish for content on those sites.

This is a huge time-saver for you and a great way to get exposure to all your web 2.0 properties and Twitter accounts.

Here’s a rather crude text description on how a Twitter Link Wheel would work:

Note: I know this may seem confusing to some people (I know it was for me at first!) so I am trying to explain it in 3 different ways below (arrows, bullet points, numbers). Hopefully one of these 3 examples makes something click for you…

Hubpages Hubs >>>  Hub has RSS feed >>>>TwitterFeed pulls from Hub RSS >>>  auto-posts to Twitter Account >>> hopefully re-tweeted

Squidoo lens

Squidoo lens has RSS feed

TwitterFeed pulls from Lens RSS

Auto-posts to Twitter Account

hopefully re-tweeted

1. Create an account at an article directory like EzineArticles and get an author profile made for you automatically (you just need to edit it with your information.
2. Your article directory author profile has its own RSS feed so people can syndicate your content (if they like it) through your article author RSS feed
3. TwitterFeed can add your article author RSS feed to its list of RSS feeds that it looks for
4. Then TwitterFeed  auto-posts to your Twitter Account a snippet for your latest published article.

I’ve seen a lot of my site content get virally re-tweeted via the Twitter search engines, and it added a nice new burst of traffic every time it got picked up by others.

Next Up:  2 Free Ways To Easily Increase Your RSS Backlinks

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