If you’re gunning for search traffic, then the post title holds the most weight!

I can’t say that I read a lot of blogs daily. In fact, I am really not much of a reader at all. I am not patient and reading makes me anxious.

Anyway, when I do take a brief moment to read other blogs, often I see things that should have been done differently. One of the most common mistakes I see bloggers make is in how they title their post.

Usually what i see is a really long title with about ten words. This is NOT good if your goal is to get search traffic. On the flip side, it’s fine if your blog is catering to regular readers and if you have little concern about increasing readers direct from google and other search engines.

To be honest, in most cases when I am gunning for search traffic, it’s really because I want money. Search traffic equals money. Regular reader traffic doesn’t. This is more true if you’re running a blog with Google Adsense on it.

The best way to title a blog post is to use the exact phrase you’d want people to search for to find your post. The second part to that is your content. Your post content needs to compliment your post title.

Complimenting your post title with your post content means to use the exact phrase of your title in your content. Also, using bits and pieces of your post title is a must as well. The third part is to be careful not to use words that can potentially conflict with the ads you are trying to generate.

The forth part, which is something people screw up all the time as well, is abusing the keyword phrase. If you use the keyword phrase too often, Google and other search engines will catch on that you’re stuffing keywords and adjust your ranking. The best advice I can offer is to be natural with your writing, but also be conscious of opportunities where you can throw a keyword in here and there.

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