I agree. Displaying relevant ads using Kontera has always been an issue for me as well. I installed Kontera on GCDC just a few hours ago more / less to provide a real time demonstration for readers. At the moment on this page, I see six links from Kontera. Four of the six I would classify as being relevant. The remaining two are not.

Here are some tips on optimizing your Kontera ads that weren’t available the last time I tried them.

The first item available is isolating content on your blog to monetize. Let’s say that you have a blog post with four paragraphs of text. You can isolate ONE or MORE paragraphs to display Kontera ads. You do this simply by adding a special DIV CLASS to your paragraph.

Additional tools allows you to block certain keywords from hyperlinking and you also have the abiltiy to block specific advertisers.

With these added tools, I don’t see any alarming issues to be concerned with. Granted, it will take a little bit of work from the publisher’s end to optimize the ads, but after doing so, things should pay off.

With Kontera doing as well as it’s doing on my blog without any optimizations, that isn’t too bad either.

Also, as with any program that you use, there always seems to be a higher percentage of certain types of advertisers on each program. Another tip would be to observe the kind of ads that are being displayed and make note of them for the possibility of future post ideas.

Kontera also has a very nicely written PDF manual that you should take a look at. Reading The Kontera Blog will help too.

I tried them once earlier this year and things didn’t go too well. My post:http://www.garryconn.com/make-money-online-by-overhauling-your-old-blogs.php even mentions me removing them from an older blog.

However, the email I received today from Mika seems very promising. Enough even for me to give Kontera a second try. Mark below has asked a few questions and I’ll address them below, you should read that too.

I wonder if Kontera is better in some niches than others (maybe not good for MMO, but could be great for weightloss or health).

Any thoughts on that?

Thanks,
Mark

Check out Mark Mason’s last blog post..The Power Of Backlinks

Shoemoney just blogged about another company like Kontera called Triggit. They provide the same service but use caching to reduce the load time on your blog. Might be worth looking into them as well, plus they don’t use the double underline feature that Kontera and others use.

http://www.shoemoney.com/2008/10/29/triggit-in-text-ads-that-dont-suck/

I think the caching feature is a nice feature, it seems as though your blog has slowed down a bit since adding Kontera, at least this post has.

Have you had much success with Kontera ads? Do they pay more or less than adsense?

-Fred

Check out Fred @ MMO Explorer’s last blog post..Fixing Warhammer Open RvR