Kontera Hybrid – A New Product To Make Money
What do you think about Kontera? Has Kontera been making you money? Vered Avrahami, administrator out of Kontera’s Israel Division has asked me to post this wonderful information about Kontera’s most recent product that can help you make even more money on your blog. Read what he has to say and then be sure to voice your opinions about the product in the comments. I have worked with Vered in the past on other posts and I’d like to get your opinion about their new program called Kontera Hybrid.
We are pleased to announce Kontera’s newest product – the Kontera Hybrid.
The Kontera Hybrid offers exciting new possibilities for users to interact with content and for publishers to enjoy greater user engagement.
As you know, Kontera ContentLinkâ„¢ ads make it possible for publishers to serve relevant ads upon user’s interaction. The new Kontera Hybrid takes In-Text to the next level by delivering contextually relevant content and advertising within a single unit. Kontera Hybrid features links to related articles, videos, and images related to a highlighted keyword within a site’s textual content. The Hybrid focuses on user-engagement by delivering related content, from the publisher’s site or the web, and has an optional advertising component.
Think of a user reading your site’s content while running into a highlighted keyword within the text. When mousing over the keyword, the user is presented with a layer containing additional information related to the topic he/she is reading about. This In-Text layer offers related content from your own website, thus increasing your site’s stickiness. Additionally the Hybrid serves related content from the web, thus providing your users with highly relevant information.
The Kontera Hybrid is the perfect solution for enhancing user engagement with a site’s content; it increases both average time spent on your website as well as total page views per user.
The Kontera Hybrid is a completely customizable, In-Text media layer, which presents related content as well as related ads. In other words, the user is presented with an all-in-one related information unit which encourages further exploration of your site, side by side with a contextually relevant ad that generates additional revenues for publishers.
Kontera Hybrid is currently offered to select publishers only.
We invite you to see examples of Hybrid look & feel in the attached images, and to view Hybrid in action at
www.mensfitness.com/fitness/ab_exercises/136.
Read more about Kontera Hybrid on our website:
http://www.kontera.com/ContentLinkFormats/Content.htm
Stay tuned for more news about Kontera and our different products at:
http://blog.kontera.com
Sounds like a pretty good program to give a try. Are you already signed up for Kontera? Drop me a comment and let me know how Kontera has been working for you.
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2 comments
Garry,
Personally, I find the pop-up ads programs like this serve up extremely distracting and a blog that I subscribed to would have to be awfully informative to keep me from unsubscribing when they start using them.
Just my 2 cents worth.
Hi Garry,
I enjoyed reading your post – Thanks!
You asked for opinions, so though hardly objective
… I wanted to say that here at Kontera we are very proud of the Kontera Hybrid, and believe this innovative product presents the right blend between related content and advertising that has additive value to both users and publishers.
Gary, thanks for your comment. I just wanted to clarify that Kontera’s products are user initiated and are not pop-ups. We work very hard to ensure that the ads and information we serve users with our ContentLinks and Kontera Hybrid are relevant to the content they’re reading, and would therefore be beneficial to them.
Vered,
Publisher Services Manager
Kontera.com
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