How Google Is Dealing With Black Hat SEO Practices

So, you want to know how I think Google is dealing with Black Hat SEO practices? Before I get into the bulk of this article, I want to let you know up front that the things I say in this article are not proven. They are only twisted works of my most inner brain coupled with a little case of paranoia. In the past, I have published two articles that talk about a theory I have which I call Google Digital Fingerprint. You can check out my article titled, A Prediction of What The Future Will Hold For Google an SEO and I touch on this sick and crazy theory in another article titled, Using Stumbleupon To Help Shape and Mold Your Digital Fingerprint. Basically to sum things up in a nutshell, I believe that the search results in Google are influenced by the content that people bookmark in Google Bookmarks. Secondly, I totally have proof that the search results are different from person to person while logged into iGoogle. I didn’t know this second part up until a few nights ago.

Why Do I Believe That Google Bookmarks Have An Influence on Search Results?

The reason I believe that Google Bookmarks hold weight on the content that ranks in the Google index is because Google Bookmarks are private to the individual user. With that said, I believe that Google considers a certain level of VALUE in the activity of Google Bookmark users. With Google Bookmarks being a private stash of tagged and organized links created by an end users, these links, listings, and content are valuable to the end user, otherwise the end user wouldn’t waste his time bookmarking it. In other words, if the content that is being bookmarked by the end users wasn’t of personal value to that end user, then there would be no benefit to bookmark the content.

How Is This Different From StumbleUpon?

Looking at StumbleUpon is a great comparison. People vote and submit content into the StumbleUpon network simply because a friend asks them to. The VALUE factor is compromised due to the influence and public behaviors of people. Everyone does their friends favors and submits content or votes for content in the StumbleUpon network simply to be nice. However, when it comes to the end users system for holding a PRIVATE STASH of valuable references, links and resources, naturally the end user isn’t going to want to muddy up the waters on their organized and beautiful PRIVATE bookmarking system.

That is where Google kicks in and that is where my theory kicks in as well. If I were Google, I would want to constantly think of ways towards improving my results in my search engine. I understand that everyone tries to game Google. Many people are very successful with this. Google lists top results of content that should not be listed as top results. I see this more and more, especially as the Internet continues to grow.

How does Google take action on people who Game the SERPs? Simple, they turn to the data being collected in Google Bookmarks and then they look for trends. I think too that this includes Google looking to see how many people have bookmarked certain pages.

But what about simply gaming Google Bookmarks?

So yeah.. if all this is true, then what keeps people from just spamming their own Google Bookmarks? Well, I have an answer to that as well. This is where iGoogle kicks in. When you are logged into iGoogle and assuming you are allowing Google to track your web history, Google then has a digital paper trail of all the places you go on the Internet. Overtime, this activity starts to birth what I call, “Your Digital Fingerprint.”

What I mean by this is simple. Google monitors your behaviors on the Internet. Google can process data and LABEL your interests. Google knows if you visit CNN.com every morning. Google knows if you favor the color RED over GREEN. Google knows if you surf on eBay and also what items interest you on eBay. All in all, the longer you are logged into their iGoogle system, the more accurate and detailed of a natural digital fingerprint they have on you.

So what does all that mean? Simple… the digital fingerprint thwarts the activity of people simply spamming their own Google Bookmarks with content that goes against the grain of content that matches their digital fingerprint. Meaning, if you like the color GREEN and love DOGS and voted for Al Gore, yet you later submitted content that said you love RED and LOVE CATS and voted republican, it goes against your own personal Internet surfing behaviors and trends.

To thwart having the Google Bookmarking system gamed, I believe that more value is assigned to Google Bookmark users who have a longer history of topic consistency. People who continue to grow their digital fingerprint have more of an influence on the overall big picture of things. In other words, this too thwarts the efforts of end users simply creating new Google Accounts for the purpose of using Google Bookmarks to shape and mold their own new digital fingerprints for a particular niche topic that they want to game in the Google search results. Don’t get me wrong, this can be done, but a lot of time and energy would have to be invested towards successfully creating, shaping and molding a digital identity that will be used towards having just a very minimal impact on SERPs.

All in all, if this theory proves true, I see it almost as a perfect system for ranking content in Google. This system really puts a damper on people who try to game the Google search results. Not many people would be willing to take part in a super mind job against a computer just to hit a few good rankings in the SERPs. That is unless you were me.

I have been bookmarking a lot of things lately and while I can’t really produce any material that proves this, I do believe that it has an influence on things. With that said I am considering creating multiple Google Accounts that I am indeed would like to use towards growing and painting an online picture or rather a “digital fingerprint” exactly how I want it. That way when I need to get a tennis lessons web pages indexed and ranked in Google, I can simply do all the normal SEO tweaks and tricks that I do and also as a bonus, use the digital tennis fingerprint that I created. Google is a very powerful system that I think thousands of people under estimate and also don’t understand completely.

I think any company that has a NASDAQ stock price so expensive where I can’t even afford to purchase ONE SHARE has some pretty freaky things going on in the inside. Needless to say, Google, Inc. has a very powerful engine that I believe has been taking on the form of a very super power artificial intelligence that learns from the activities of end users at a very accelerated pace.

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