Increase Google Ranking and Optimize Google PageRank
During the last week of April, 2007 it seems that Google did a major PageRank update. Thousands of sites including many of my own have increased in PageRank. This article serves a purpose of teaching you how to optimize and harness the power of this latest Google PageRank update. In this article you will learn about the adjustments I have made to my site and how to implement these changes on your site.
- Investigate your entire site to see which individual pages have increased in Google PageRank.
Immediately I discovered that my home page increased from PR2 to PR4. From there, I was curious to see if there were any category pages or individual post pages that increased in PR. Luckily, all my category pages and many of my individual post pages increased in PR. In fact, I found a post that increased to PR6. - If your category pages have increased in PR you need to display them on the very top of your pages within your sidebar.
It is very important to put your higher ranked sections on the top of every page. Because Google values these pages and considers them to be packed full of useful or informative content, Googlebots will travel to these pages more often. Additionally, by providing these links first on all your pages you assure Google that these are important pages. By putting these pages on the top of your list, you pretty much guarantee that Google will see these links first when the Googlebots come to your site for a scheduled crawl. - Create A Top PR Ranked Post List and display it near the top within your sidebar.
Again, this is important because Google considers these individual post pages to be valuable. You need to rank them high on your sidebar list so that Google can continue to index these pages in a daily basis. - Increase Your Blog’s Post Per Day Volume.
Assuming that your category pages have increased in PageRank and assuming that you have now moved your category list to the very top of your sidebar, you can now afford to increase your blog’s post per day volume. In my situation, I have four categories in my blog. All have a PR4 just like my home page. Lets assume that formally I was posting ten posts per day and displaying ten posts per page on my site. Now by increasing my PR on my category pages, I can safely post up to 40 posts per day (or ten posts per category per day) without worrying about the Googlebots missing the index on these new posts. Because my category pages have matched the same level of PR to my home page, Googlebots will visit these category pages equally as often as they visit my home page. Also, if this sometimes may not be the case, I still have a fail safe back up or plan B (which is placing my category list high up in my sidebar). Increasing your posts per day may not trigger the most individual comments per post, but it will easily expand the number of pages you have indexed in the search engines. Which in the long run pays off better than leaving a post hang on your homepage for a few days. - Update Your Individual Post Pages:
This can be done in two ways. First way, hopefully by adding the Top PR Ranked Post section into your sidebar, you will encourage daily readers to read the old buried post and comment on it. Google will see the added content and consider this page to be a page that is constantly being updating with new content. The second way is to open up your post editor and add to the article or edit the article. You can also take advantage of these individual posts pages by including more internal links within your site. Again, it is very important that you show Google that these individual post pages aren’t dead in the water. They are active pages that are being viewed by many people and are constantly being updated.
Want a PageRank Tip that really blows your mind?
When I launched Garry Conn dot Com back on January, 1st, 2007 I structured my site in a way which would allow my site to totally blow up and expand in growth by carefully plotting and planning how I structured my permalink structure. I carefully modified my permalink structure in a manner which would allow me to create brand new independent blogs sites that were structured off my category pages for when the time came to where my category pages increased in Google PageRank. Because of the care and thought I put into my category permalink structure as well as my individual post page permalink structure, I can safely create sub-domains off my category pages and launched brand new independent blogs sites with an INSTANT increased PageRank.
Having such a level of confidence in this concept, about two months ago I went live with a Global Test of this concept using independent domain names which tie into a main domain’s permalink category structure. To make a long story short. I registered 25 domain names. The Global Test of this concept has one domain name as the main site. The 24 other domain names are used as category pages that tie into the main site. But, these 24 other domain names are also independent of each other including the main site. Each domain name has a separate wordpress install. Each domain name has its own marketing plan and SEM / SEO strategy… but all tie into the main site’s SEM / SEO strategy. At this point in time, I am not letting the cat out of the bag by releasing out the name of this Global Test. At this point in time, all I can say is that this Global Test has nothing to do with blogging. It deals in my second most passionate love for making money. I am just harnessing the power of blogging and Wordpress to dominate in my competition within this industry.
Summary…
Use common sense. Individual post pages and category pages that have increased in Google PageRank in many ways can be considered equally as valuable as your home page. People pay big money to have their links on high PR pages… With the PageRank update, investigate which pages within your site have increased. Place a higher level of value in these pages and use these pages as links into your continued plan of growing your site by re-mapping the content being displayed on these pages and re-mapping the links on these pages and where these links point to. You can use these individual pages to point links on new sections within your site that you are looking to grow quickly. You can use these pages to sell ads from. There are many things you can do with individual pages with increased PageRank…. you just have to be creative!
Control you content… Control your links…. Control who and where you link to…
On every page within my site, one of the first things the Googlebots see is my tag cloud! Why? Because my tag cloud represents what interests me the most. My Tag cloud represents what I write about the most. My tag cloud illustrates and paints a picture for Google and tells Google exactly what my site is about and how I want my content to be displayed in the SERPS and more specifically WHAT content I want displays in the SERPS.
Sorry for the long post… I only hope that this helps you with your continuing venture of being successful blogging. Comments, questions and suggestions are welcome. I encourage and invite you to use the comment form below.
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13 comments
Good stuff Garry.
Thanks again for sharing. I’ve just finished rearranging a few items in my blog following your advice.
Way to go with your Technorati Top 100 placement by the way. While the experiment has been attacked by some A list bloggers I feel that useful and informative blogs like yours belong on a TOP list.
Actually IMHO a good number of the A listers who are on the list don’t provide a great deal of original content but act more like reference blogs to material provided by others. They are on the list only because they have been around for a long time and very likely asked a good many readers to favor them.
A number of them deserve to be displaced by new and upcoming blogs with original content and ideas.
All the best for continued success.
David,
Thanks for the compliments. I am very happy to hear that you follow my advise. I know that it will help your site grow. I wish you the same continued success with your site.
Great ideas, Garry. Do you have some kind of automated tool that collects page rank and sorts, or do you do it manually?
Sorry for the double comment, but I though I would let you know that in FireFox comment text overlaps the avatars contained with each comment. Have a good one!
Thanks for telling me about that… I also notice that you can’t click on the avatars in Firefox too… I am trying to write a small patch to fix that.
I figured out how to put it on the bottom… I couldn’t get it fixed to correctly show on the top though. Oh well… should be better though.
good tip dude … i’ve seen my personal blog have its new PR4 status but some dataservers still have it as PR3
congrats on your new PR!
Congrats to you too. PR4 is nice. Your site has a great design.
Garry…
This is a great post. I was following some of your points already, but I have updated my site to be as PR friendly as possible. With the exception of having organized, efficient categories, I believe I’ve done all I can.
Thanks for the help & advice…you’re the man!
No problem. So do you manually trudge through page rank with the tool bar, use some third party tracker like DP, or do you have another method?
[...] browsing the blogosphere, I noticed Garry Conn’s tips on optimizing your sites Google PageRank. Apparently Google assigns PageRanks to each individual page? Investigate your entire site to see [...]
In the latest update, my page is now a PR5! I am also happy to report that in April I had my best month for adsense, EVER!
Anyway, I’d also like to know if there is a tool for checking each individual pages pagerank, or do you just do it manually? I am checking my page with the Firefox SearchStatus plugin.
Thanks for sharing helpful information.
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