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So I bet you have been wondering who is the new owner of John Cow dot Com? You may have noticed that things have started to go back in the right direction for the cow site. Quality seems to be much better with the site sporting the new Keyword Research Mini Series [Read: Part One | Part Two | Part Three]

After the release of these three posts, I discovered that the word on the street, or at least in my Google Alerts and around the blogosphere, is that people think I am the new owner of John Cow dot Com. People who don’t believe that I am the new owner at a minimum believe that I at least have been hired to write on the site. Strange vibes are in the air as people feel that I have some kind of affiliation with the site. What do you think? Do you think I am the new owner of John Cow dot Com?

If you recall, last month the owner made a press release about the listing John Cow dot com for sale in SitePoint. Naturally, this sent a shock wave through the blogosphere (well, the MMO niche corner at least) because a lot of people have come to like this blog. Back in July of 2007 the site was launched as a parody of the famous John Chow dot Com.

The above screen shot was taken July 7th 2007

Source: BloggingTips.com

It was blatantly obvious that John Cow dot Com was an entertaining copy cat of John Chow. Needless to say, thousands of people clinged on to the site and the John Mad Cow Disease started to spread like wild viral linking fire. The explosive growth of the site has even caused the famous John Chow to interact and milk the madness a few times on his own blog.

Last month John Cow dot Com inadvertently got caught in the cross fire that was initially aimed at others. As with most controversial blog posts, the article I wrote a post titled, Flipping Blog Scams and The MMO Niche is Full of Jerks, had a huge reaction among shared readers between my blog and John Cow’s. In that post I said this to the owner of John Cow dot Com,

“I have been very disappointed with you and your blog for awhile. Your blog is no different that the rest of the bullshit MMO sites that do nothing but spin off the same stupid information found on the other 100 or so other MMO blogs. Your blog doesn’t help anyone learn how to make money online, yet your blog heavily advertises the fact that it does.”

It was predictable that I would get a direct response published on John Cow dot Com. Here is what the owner had to say,

“Garry accuses us for example that we heavily advertise ourselves as a blog that teaches others how to make money online, while we don’t. Have a look at our header Garry, we’ve been “Milking the Internet since 2007“. We’re making money online with our blog, and we make no secret of it. We do sponsored reviews, like you. We sell private advertising, like you. We endorse affiliate products, like you. We’re open and honest about what we do and why we do it, unlike you.”

So there you have it in a nutshell. The owner of John Cow openly admits that he is not in the business of teaching people how to make money online. Secondly, he admits that the site is used to trick people into buying bullshit products and that their chief level of concern is for what is in your wallet and not for what is in your heart. Lastly, he attempts to throw some flame back on GCDC by stating that I published sponsored posts, promote bogus products and rob people from their money just as he does.

To top this all off, the ultimate scam is that John Cow dot Com was being offered for sale to any ignorant individual who had $50,000 USD to shell out on their next biggest error in judgment. It’s one thing to trick people into buying a bullshit eBook for $19.95, but I tend to get pissed off when I witness higher grade behaviors that involve serious money that could seriously impact the financial well being of an individual who could potentially be tricked into buying a web site at such a high expense.

But what does the owner of John Cow dot Com care? He doesn’t. We have already witnessed his true colors and character in the above statement directed to me. With having the owner of John Cow dot Com openly admit that he is honest about screwing people over leads me to believe that he too would be honest (after the fact) about screwing over the person who made the idiotic decision to invest $50,000 USD into the site.

John Cow dot Com listed for sale in SitePoint on April 14th, 2008

In my 31 years of living I have learned a quite a few things in life. One of which is the fact that history tends to repeat itself and if you cast a line into a pond, eventually a fish will bite… the more lines you cast into the pond, the more chance you have at scoring a catch. John Cow dot Com does not have a new owner because I believe that the site was never truly up for sale. Yes, the site was listed in SitePoint. Yes, there were actual bids on the domain. But, the site was never sold and eventually the listing on SitePoint was cancelled.

John Cow dot Com listed for sale in Sitepoint on August 9th, 2007

Instead, I believe that listing John Cow dot Com was purely a marketing strategy to flood traffic and gain more readers to the site. As I had said, history has a tendency to repeat itself and casting more lines in the pond will increase the odds of catching a fish. This isn’t the first time the owner of John Cow dot Com has listed his site for sale in SitePoint. It seems that back in August of 2007, just a few months after launching the site, it was listed for sale in SitePoint for $20,000 USD. The pitch to the listing was, “Own a piece of blogging history, we’ve outdone the original.”

So you see, the owner of John Cow dot Com had nothing to lose. Back in August of 2007, if some idiot had ended up buying his site for $20,000 USD, the owner of John Cow would have pulled off the ultimate dot Com blog scam of 2007. Obviously, no one took the bait and the owner was not successful in selling John Cow dot Com for the asking $20k. However, he still won as he was successful in his marketing strategy and scored tons of readers and interest in the site.

John Cow dot Com listed for sale in Sitepoint on December 20th, 2007

Amazingly enough, the owner of John Cow dot Com decided to repeat the whole process once again in Dec. of 2007 immediately after Google had updated PageRank, granted the site with a PR5.

In April of 2008, after reflecting on how successful the August 2007 and December 2007 marketing strategy was, the owner of John Cow dot Com decided to repeat the same strategy and once again, offered John Cow dot Com up for sale in SitePoint. Why not? What’s there to lose? Either some idiot will take the bait and purchase the site, this time around for $50,000 USD or the owner of John Cow dot Com walks away after having hundreds of bloggers write posts and give him free publicity.

You see, listing your blog in SitePoint is becoming a trend. It’s a win/win marketing strategy. You list your blog for sale for some ridicules amount of money, if someone is stupid enough to buy it, you win. If no one ends up buying it, you leave after having everyone and their grandmother blogging about it.

That is my thoughts on this situation. I don’t believe that John Cow dot Com was ever truly up for sale. I believe that if some idiot happened to have purchased the site for $50,000, the site would have been sold. But I don’t believe that the owner had any expectation of someone actually considering making the purchase. In my opinion, the owner of John Cow dot Com was in it for the hype and the free publicity, which as mentioned above, will continue to be used to exploit the ignorance of people who want so badly to learn how to make money online, they’ll believe in the promotion of the products and services being listed and advertised on the site, which as we all know will make the owner money and cause the readers to continue to lose money.

The part that I personally enjoy the most from this situation is the fact that when the owner of John Cow dot Com decided to make an attempt to beef up his quality in his content, people started to suspect that I either purchased the site myself or was hired to write on it.

The sad part to this story is that eventually the owner of John Cow dot Com will be successful in pulling off his lifelong dream of scamming and tricking some poor sap out of a lot of money for a blog that doesn’t make even close the the amount of money or traffic being inaccurately reported.