The Importance of Secondary Page Marketing
Link exchanges, additions to blogrolls, and commenting on other sites are all ways of marketing your home page. Things are going well, your Google PageRank is a 3 or higher. Google reports quite a few backward links on your site. Life is good, but how to you keep your site growing in the right direction? Most people would say, “Keep plugging away. Do more link exchanges, gain more blogroll inclusions, and keep participating and commenting on other sites. All is good! But what else can you do to keep your site growing?
The Answer: Start marketing your secondary pages.
Do the same you have been doing before. Only difference is that you are marketing a secondary page instead of your home page.
I don’t know how much time you devote per day towards marketing. You might devote an hour a day, or you might make a commitment to leave 10 comments on other sites per day. Whatever your system is, that is fine… your self motivation to market your site is working. That is great news!
Now comes the time where you need to step it up a level and divide out your time devoted to marketing your home page and spend some of that time towards marketing your second pages.
Most blogs have category pages, tag pages, and static pages. What is your current Google PageRank on these pages compared to the PageRank on your home page? Time needs to be devoted toward increasing your Google PageRank on your secondary pages. In a short period of time, you will start to see that investing time into marketing your secondary pages, it will make marketing your home page easier.
On my site, I have three main categories and I am in the process of building some really great static pages (looking for help on that btw). From day one, I have invested a portion of my online marketing time towards marketing these three category pages and a few of the completed static pages, such as my blogroll page and MyBlogLog page.
You should do the same, and you will see in just a short period of time, this work paying off for you.
Bloggers are all hard workers… I am here to show you ways to work smarter. Now, don’t get lazy, because in combinations with your hard work and execution of intelligent tactics… you will discover what being a successful blogger is all about!
| 3.1 |
3 Comments! Join The Discussion by Leaving Your Comment.
What do you have to say about this post? Leave a comment!
Date/Time: 1-27-2007 05:49:57 Comment #407
Great post Gary. Working with website owners all the time, they forget that there are many ways to get high page ranks in Google. It’s important to remember that a website / blogsite is made up of more than just the homepage.
And yes, to spread the word and build links, you have to “get out there” and join the conversation. Leaving comments has been the key to growing my blog traffic and my business as well as building relationshis with other bloggers.
Date/Time: 2-1-2007 09:41:18 Comment #408
Writing new posts that link to your interior pages (like you have done here) is perfect! When you put a link to the page in your new post, your readers will usually follow that link. Very nice :).
Date/Time: 2-1-2007 12:14:29 Comment #409
Thanks… you know, thoughts like this are sometimes way to obvious. People including myself, tend to over look the obvious…
And yes.. you are right… when you write a post and include references and links inside the post, people will tend to either click on them right then and there, or click after reading… either way… if you want clicks, they happen most in posts…
Why? Because a post is the closest thing you have to actual interaction with your viewer.
This reminds me of MyBlogLog… I like what they are doing. They have created a way to interact with your readers… you can get a visual on the faces of the people who visit your page.
This compares to clicking and following links in posts… but MyBlogLog takes things to the next level…
My point is: It is all about touching on readers interests and trust. If you have that, they will click anywhere you want them to… never take advantage of that and always provide resourceful links in your posts. (Whether they link to previously written articles or someone else’s).
Thanks for the comment and I am happy to learn that you find this tip useful.
Best Regards,
Garry Conn