Google Ranking Tip, The PageRank Within

Having great Google rankings and a high Google PageRank is important. There are many reasons why it is good to build your site PageRank. For starters, with a good PageRank you have one foot in the door when it comes to participating in programs such as Text-Link-Ads. Another reason that comes to mind is merit. When visitors stumble upon your site and see that your site has a PR4 or higher, the visitor instantly recognizes your site as an established site with a large crowd of daily visitors. It is assumed that your site is “a hot spot” and its a place where thousands of people visit to interact and or get something. This assumption for the most part is true. Sites with a higher PageRank are hot spots and do get a lot of traffic.

People search the Web to find information, gain knowledge or expand on a talent. People search for leading sources of information and Google PageRank is a barometer used to weed out little sites from the top dogs. People want to find hubs, hot spots and popular places to call home on the Web. (i.e. People find homes in sites that provide the latest news, the hottest fashion tips, the most current celebrity gossip, the most hard to find warez, etc..)

 Every page within your site has a Google PageRank. Commonly when people think of PageRank, they assume that their home page is the only page that has a PR value. This is definitely not the case. Every single page you create will eventually have a PR value to it. It is common to mistake this because most of all secondary pages tend to have a PR0 or in some cases there are sites that have secondary pages with a PR2 or PR3 and the owner just hasn’t noticed or overlooked it. Regardless of the reasons, PR values exist on secondary pages.

I want to show you a few things you can do to better optimize these secondary pages to better your site as a whole. There are many things that you can do with your secondary pages to help your overall site. Believe it or not, but these secondary pages have more value than you would think. Secondary pages with a PR3 or higher in many ways are more valuable than a home page with a lesser PR value. In fact, there is a market for advertising on high PR pages. Your secondary pages can actually make you money! This is great if you have already maximized the amount of revenue you can generate from your home page. Marketing and advertising on secondary pages can extend your the income you bring in from your site and also expand your ability to make money online.

How To Optimize Secondary Pages With PR

• Individual Post Pages or Blog Articles:
  If the secondary page with established PR is an individual blog post page it would be a great idea to keep that post updated. The solution to keeping the page updated is simple. Open up your post editor program and add to the article. Re-write the article by including new link references and also take advantage of the pages  newly established PR by internally linking to other sections within your site that could use a little link love. Re-writing the article by changing a few sentences adding a couple lines here and there are all good. Crawlers will detect that the page is a current page and is constantly being updated with new information. Articles that still receive comments are a great way to keep the flow going. Take some time to dig through your old articles that have an increased PageRank and create a top ten list and display it on your sidebar. Encourage visitors to read and comment on these pages. The effects are two fold. One, it helps you keep the page updated and two, it helps the visitors increase their backlinks to their site because a link is being left on a page with a high PR rating. It would also be a great idea to participate in the “Do Follow” program which basically is a plugin that removes the “No Follow” tag from the URL’s in the comments field. Using the “Do Follow” plugin allows search engines to crawl into the author’s site after that author leaves a comment on the page. 
• Category Pages and Tag Archive Pages:
  If the newly updated pages are category pages and tag archive pages, it would be a good idea to start promoting these pages heavier from your home page. Also on these individual section pages it would be a good idea to do a little spring cleaning and make sure that they link to relevant or more concentrated content that pertain to the keyword topic. Again, you also might want to take advantage of these pages by linking to under developed sections within your own site.
• Page Two, Page Three, Etc. Off Your Main Site:
  If your blog displays 3 posts per page, take a glance at your PR rating on your Page Two, Page Three, etc.. section off your main site. If your secondary pages directly off your main site have established a PR value, you can afford to open up the flood gates a little bit with the volume of post you publish per day. A concern I have always had was posting too many articles per day and fearing that Googlebots wouldn’t find them. If your second and third page also have a high PageRank you can be confident in increasing your posts per day. Two things that I do to encourage these pages to grow is limit the number of posts displayed per page to about three. By doing this, it causes Wordpress to create more pages for search engines to index. From there, I make sure to add the (Next Page — Previous Page) links near the top of every page so that crawlers can find and index these additional pages quickly and easily.

How Does A Crawler See Your Site?

A few months ago I wrote a post about this. It is important to know how your site looks in the eyes of a web crawler. If you can put yourself in the shoes of a Googlebot or other search engine crawlers, you would be surprised to notice the order in which links are seen by them. The links that you value and put towards the top, might not be seen first by a crawler. Viewing your site using Firefox or Internet Explorer doesn’t always tell the truth to your priority of links on each page. I would totally advise downloading and installing a text based browser. This is the closest you can get to living the life of a search bot! Back in January, one of my first articles released was a story about how you can view the Internet in Matrix Mode! (You would understand if you watched the movie The Matrix) I would very much recommend viewing the article and most importantly, downloading the text based browser. Again, the reason why this is important is because in order to fully optimize your individual pages that have a high PageRank you want to make sure that you are presenting the important links to the search bots first. Using a text based browser will quickly show you which links a Googlebot sees first. From there you may or may not want to make adjustments.

Summary…

Building a blog or web site is just like building an interstate or highway. You want to control the flow of traffic (in other words, LINKS) and control the businesses and buildings along side the interstate or highway (in other words, the content). Roads and pathways that travel through rich and high quality businesses such as high class malls generate quite a bit of traffic!

However, roads and streets that travel through the poor neighborhoods and places that you want to lock your car doors, typically don’t generate a lot of traffic… the same can be said on the Internet…. if you link to terrible areas or if your content is terrible and low in quality, not only people will choose to take other paths, but so will search engine crawlers.

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