Google Ranking Tip, The PageRank Within
Having great Google rankings and a high Google PageRank is important. There are many reasons why it is good to build your site PageRank. For starters, with a good PageRank you have one foot in the door when it comes to participating in programs such as Text-Link-Ads. Another reason that comes to mind is merit. When visitors stumble upon your site and see that your site has a PR4 or higher, the visitor instantly recognizes your site as an established site with a large crowd of daily visitors. It is assumed that your site is “a hot spot” and its a place where thousands of people visit to interact and or get something. This assumption for the most part is true. Sites with a higher PageRank are hot spots and do get a lot of traffic.
People search the Web to find information, gain knowledge or expand on a talent. People search for leading sources of information and Google PageRank is a barometer used to weed out little sites from the top dogs. People want to find hubs, hot spots and popular places to call home on the Web. (i.e. People find homes in sites that provide the latest news, the hottest fashion tips, the most current celebrity gossip, the most hard to find warez, etc..)
Every page within your site has a Google PageRank. Commonly when people think of PageRank, they assume that their home page is the only page that has a PR value. This is definitely not the case. Every single page you create will eventually have a PR value to it. It is common to mistake this because most of all secondary pages tend to have a PR0 or in some cases there are sites that have secondary pages with a PR2 or PR3 and the owner just hasn’t noticed or overlooked it. Regardless of the reasons, PR values exist on secondary pages.
I want to show you a few things you can do to better optimize these secondary pages to better your site as a whole. There are many things that you can do with your secondary pages to help your overall site. Believe it or not, but these secondary pages have more value than you would think. Secondary pages with a PR3 or higher in many ways are more valuable than a home page with a lesser PR value. In fact, there is a market for advertising on high PR pages. Your secondary pages can actually make you money! This is great if you have already maximized the amount of revenue you can generate from your home page. Marketing and advertising on secondary pages can extend your the income you bring in from your site and also expand your ability to make money online.
How To Optimize Secondary Pages With PR
- Individual Post Pages or Blog Articles:
If the secondary page with established PR is an individual blog post page it would be a great idea to keep that post updated. The solution to keeping the page updated is simple. Open up your post editor program and add to the article. Re-write the article by including new link references and also take advantage of the pages newly established PR by internally linking to other sections within your site that could use a little link love. Re-writing the article by changing a few sentences adding a couple lines here and there are all good. Crawlers will detect that the page is a current page and is constantly being updated with new information. Articles that still receive comments are a great way to keep the flow going. Take some time to dig through your old articles that have an increased PageRank and create a top ten list and display it on your sidebar. Encourage visitors to read and comment on these pages. The effects are two fold. One, it helps you keep the page updated and two, it helps the visitors increase their backlinks to their site because a link is being left on a page with a high PR rating. It would also be a great idea to participate in the “Do Follow” program which basically is a plugin that removes the “No Follow” tag from the URL’s in the comments field. Using the “Do Follow” plugin allows search engines to crawl into the author’s site after that author leaves a comment on the page. - Category Pages and Tag Archive Pages:
If the newly updated pages are category pages and tag archive pages, it would be a good idea to start promoting these pages heavier from your home page. Also on these individual section pages it would be a good idea to do a little spring cleaning and make sure that they link to relevant or more concentrated content that pertain to the keyword topic. Again, you also might want to take advantage of these pages by linking to under developed sections within your own site. - Page Two, Page Three, Etc. Off Your Main Site:
If your blog displays 3 posts per page, take a glance at your PR rating on your Page Two, Page Three, etc.. section off your main site. If your secondary pages directly off your main site have established a PR value, you can afford to open up the flood gates a little bit with the volume of post you publish per day. A concern I have always had was posting too many articles per day and fearing that Googlebots wouldn’t find them. If your second and third page also have a high PageRank you can be confident in increasing your posts per day. Two things that I do to encourage these pages to grow is limit the number of posts displayed per page to about three. By doing this, it causes Wordpress to create more pages for search engines to index. From there, I make sure to add the (Next Page — Previous Page) links near the top of every page so that crawlers can find and index these additional pages quickly and easily.
How Does A Crawler See Your Site?
A few months ago I wrote a post about this. It is important to know how your site looks in the eyes of a web crawler. If you can put yourself in the shoes of a Googlebot or other search engine crawlers, you would be surprised to notice the order in which links are seen by them. The links that you value and put towards the top, might not be seen first by a crawler. Viewing your site using Firefox or Internet Explorer doesn’t always tell the truth to your priority of links on each page. I would totally advise downloading and installing a text based browser. This is the closest you can get to living the life of a search bot! Back in January, one of my first articles released was a story about how you can view the Internet in Matrix Mode! (You would understand if you watched the movie The Matrix) I would very much recommend viewing the article and most importantly, downloading the text based browser. Again, the reason why this is important is because in order to fully optimize your individual pages that have a high PageRank you want to make sure that you are presenting the important links to the search bots first. Using a text based browser will quickly show you which links a Googlebot sees first. From there you may or may not want to make adjustments.
Summary…
Building a blog or web site is just like building an interstate or highway. You want to control the flow of traffic (in other words, LINKS) and control the businesses and buildings along side the interstate or highway (in other words, the content). Roads and pathways that travel through rich and high quality businesses such as high class malls generate quite a bit of traffic!
However, roads and streets that travel through the poor neighborhoods and places that you want to lock your car doors, typically don’t generate a lot of traffic… the same can be said on the Internet…. if you link to terrible areas or if your content is terrible and low in quality, not only people will choose to take other paths, but so will search engine crawlers.
Popularity: unranked [?]
23 comments
I couldn’t possibly disagree anymore.
PageRank doesn’t really matter at all. Yes, it is the core of Google’s technology, but what really matters are the SERPs (Search Engine Result Pages). If you have a PR7, but you’re on the 3rd page for the SERPs, your PR7 doesn’t matter at all. If I have a PR3, but I’m ranked in the top10 for a competitive keyword, that will drive a ton more traffic.
PageRank really only matters if you’re trying to be GreyHat or BlackHat with SEO and sell links.
SERPs are the most important item on the board, end of discussion.
Jonathan,
I appreciate you taking the time to comment and voice your disagreement. However, there really is no disagreement because I never said that PR is more important their SERP. I want to invite you to view the articles that I have written about pulling up in the SERPS.
There can’t be a disagreement when I agree with what you are saying. Without traffic your site is nothing and that is how making efforts towards pulling up in the SERPs kick in. However, once you get the traffic… what are you doing to do with the traffic? I strongly believe in the Google PageRank system. Outdated or not… it is a good system to hold a standard to. Also, take a look at a lot of the pages in the SERPs… What are the PageRanks of the pages that pull up on the top page of Google in most cases?
You can’t deny the importance of PageRank. If you do, then you are limiting the growth and expansion of your site. It is one thing to focus on driving traffic to your site (SERPs) and its another thing to keep people on your site (PR).
Of course we are now talking about two different focuses, both of which I cover very heavily on my site. You should take some time to search my site by sorting my articles by category. I only have four, and one of which is titled, Improve Google SEO. Most of my articles talk specifically about getting your site and pages to appear in the SERPs.
Thanks again for taking the time to comment. I hope that I have clarified things.
Based on your first line, that’s primarily what I disagree with. I don’t really feel it’s important at all.
I hear what you are you saying and respect that. However, I believe that PageRank is a great indicator of popularity. For the most part, sites that aren’t popular are not useful, entertaining, etc… The whole philosophy behind page rank:
So it is simple where you and I differ. I believe that PageRank illustrates an importance in a web page where you do not. As I had mentioned, it’s one thing to have your pages sitting well in the SERPS. But if people don’t like what they see, they aren’t going to link to it or place a value in it. Secondly, what is the ratio to pages that sit well in the SERPS with a high PageRank compared to the pages that don’t?
Majority of these pages listed have an established PageRank. One of which is a not even a web page, its a text file. Without a good PageRank, your site is doesn’t have much of a change in the SERPs. And in Google you may have pages that pull up well, but they could easily get knocked down by another page that out ranks it in PageRank.
I do appreciate you taking the time to voice your opinion, but I have to stick to my guns and unless you can prove differently. I have communicated many reasons why I feel PageRank is important, and you haven’t really back up your statements with anything. If you have something to put on the table, then I am all ears.
Well said, I respect that too. Simply a difference of views. Good article.
May I ask, what was your page rank before Google just updated? Curious if the train did much for it. Am saving this article so I can read it completely later. Looks very informative, thanks.
You sure may!
Homemom3, you are so polite! I am not used to that. The only women in my life is my wife, a teenage daughter and a 1yr old girl… My son is 9 and the girls rule the house…
I am low on the totem pole and never are addressed with “May I”, “Do you mind if,” etc…
I love blogging! Ladies are nice to me online…
I am more used to… “Hey, throw this away”, “Put your bowl in the sink”, LOL!!!
Ok… enough with my cries for help out of my home life slavery and dog house nights.
My wife and two girls are great and its more less a joke directed to them because they too follow my blog (minus the baby!)
My PR was a 2 and jumped to a 4 and a ton of my individual post pages are also a 4 and there is a 6 in there too!
I am aiming to have the site a PR6 by next update.
Can’t blame ya there. Oh and thanks on the polite comment, guess it’s the way I was brought up or the fact I’ve been military my entire life. I feel for you being the only guy in the family, we are even now that we just had our little boy. 3 vs 3. I had wondered about mybloglog because every time I go to your site there I see 5 different things and they all lead to this site. Thanks for clearing that up. Good luck on the PR6, I’m still a PR3.
There is nothing wrong with PR3. PR3 Gets you pretty nice results in the SERPS.
Now, Its been awhile since I used Blogger.com but I have a little friendly tip that can take your blogging experience to a higher level in about three months.
Again, I am no expert with Blogger.com but I am very good with Wordpress.
Take a look at this page:
http://www.google.com/search?hl=en&rlz=1T4GGLJ_enUS217US217&q=site%3Ahomemom3.blogspot.com
This is a complete listing of all pages that Google has indexed from your blog.
The main problem is that every single page has the same title.
Now, take a look at this page:
http://www.google.com/search?q=site:garryconn.com&hl=en&rlz=1T4GGLJ_enUS217US217&start=10&sa=N
this is a complete list of all pages on my site. First, you will see that Google has indexed less pages than your site! But, look at my marketing strategy.
Most of my pages have titles in Google that say, Learn about affiliate marketing, learn about joost invites, etc…
The higher my PR the higher my individual post pages will appear in the SERPS.
Wordpress is the key. Wordpress and Google are like a perfect marriage. Wordpress is search engine super magnet. I would strongly recommend busting out less than $10 dollars on a domain name and get a cheap hosting plan and start messing around with this. I can see how much work you put into your blogger.com blog and I can see that you are also a very intelligent person…
Step things up a little bit for yourself. Take a full day away from blogging, and learn about Wordpress.org and I will help you along the way.
Wordpress is extremely powerful and with a few tweaks to the program you will have in your hands a huge, huge vessel for targeting search engine traffic.
Stick with me, and I will help you out as much as I can… there are times when I get pretty busy, but you can bank on learning a lot be reading the articles I wrote in January and February… in these articles you will learn everything from back linking, controlling your content, controlling your links, choosing the right domain name, search engine optimization tips, Wordpress, tweaking Wordpress… it’s really all there, all you have to do is read.
In the next day or so, I am going to be doing another upgrade to my site to make searching and finding things on my site easier. You would not believe how much I have written on this site… If you follow what I have written in the past and ask a few questions along the way, within about three months your new site will easily surpass the amount of quality traffic your existing site receives. I would bet the farm on it… (I don’t own a farm, but I would bet on some one’s farm on it! LOL!!)
Good luck with things… I would love more than ever to see you find success with your blog. I believe that this is important to you, otherwise you wouldn’t waste your time participating in these various programs that give you the ability to make money online. There are literally thousands of people that can visit your site on a daily basis… and they will, as soon as they find it. And Wordpress married up with individual post pages indexed and accessible in the SERPS is the key.
[...] Garry talks about the Google Pagerank [...]
garry,
pr2 to a pr4 thats a good jump
…i hope i get at least a pr5 in the next update 
i think there is something wrong with my blog after typing “site:www.askpinoyarki.com” in google search
this is one perfect write-up garry.
Quite funny to monitor your website’s development, when I first found your site you were at a crippling PR3 and struggled to get 100 people a day to your site.
Look at you now, this is massive! Really impressive how you have grown by investing some time in social bookmarking, asking people to read your page, comment on other people’s blogs (like mine), leaving your feedback on weblogtoolscollection and other wordpress sites.
I have this article printed out by now, as it’s a good and concise guide on how to keep your posts updated.
Actually there are only 4-5 posts on my website that drive 5000 people and sometimes even 9000 a day to my site. Only a minority ever goes to my root/index page. Funny isnt it?
Yours,
jez
Its a long article but contains very useful information, im interested with sub-page rankings.
Thanks for the compliments… and yes, I apologize! My articles tend to be long, and I am trying to work that out. The posts you actually read here are not the originals, but rather an edited or shortened version. I keep the originals and save them for a rainy day.
Actually, I have been keeping the originals because I have been toying around with the idea of publishing an e-book. I have a real good blog buddy that gave me some inspiration about doing that. I haven’t made much progress with this other than writing very full and complete articles and saving them. What you see here are just is mainly a summary.
A summary that, agreed, needs to be shortened even more.
Thanks for the feedback! I appreciate it. Shorter and more to the point articles coming soon!
no one said doing things the right way is easy… But, people who do invest the time and put forth the blood, sweat and tears into anything they set their minds to do, the results pay off in the long run.
Look at people who resort to spamming. They get no where, and their sites get black listed… yet, there are so many people that feel doing this is effective. So many people want to hit that “Easy Button” and expect instant results.
I am very happy to see that my site has grown. But, all this could still be nothing if it wasn’t for people like you.
This is very common! And sad but true… also very funny. But there are ways to harness that by considering these pages to be second and third entrance ways into your site. If you treat these pages as if you would treat your own true home page this will help distribute out the traffic to not only your home page but also many sections within your site.
You are in good shape! You have a hole in your site where traffic is flooding in, there is nothing wrong with that… optimize those pages and continue your normal efforts on the home page and site as a whole. As time goes by you will see more of these individual section of your site start to take off just like the ones you already explained. The more of those the better.
You can check your current prediction at iWebtools. Here is the link:
http://www.iwebtool.com/pagerank_prediction?domain=www.askpinoyarki.com
So far predicted to be a PR3 which is awesome! Also, great news is you have a few months to work you butt off towards improving. We just had our round of updates so, typically it will be a few months until the next. You are in a good position to improve.
Thanks for the plug baby!!! I love it…
Madhur, you are a class act and your site is one of my favorites. Keep up the great work. Besides, who else can wear cool shades the way you do?
Madhur Is Cool In Shades!
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLJ_enUS217US217&q=site%3awww%2easkpinoyarki%2ecom
You are in there!
I would restructure your titles in your meta tags to put the post name first before the site name.
Right click and view source of my pages and you will see what I have done…
Also read this page:
http://codex.wordpress.org/Meta_Tags_in_WordPress
thanks, i saw a plugin at kyles cove, called seotitletag plugin, and its just what i needed!
There are tons of excellent resources and links found at Kyle’s site. I am glad that you visit, he works very hard on his site.
[...] The pagerank within [...]
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