Thor Schrock is a pretty cool guy. I am glad I met him earlier this year. For people that don’t know Thor, he was the guy that got shafted on Next Internet Millionaire. {joking} Needless to say, he didn’t win.. and came in third place.

Quickly after the show, he took it upon himself to promote and market Joel Comm’s Secret Classroom DVD series. And by way of using traditional brick and mortar business tactics, he quickly become the top seller.

“In the past it has been enough to email blast your list and hope people buy. Three of the teachers I beat in the competition had substantial lists, while I did not. My approach is fresh, new and effective because it combines multiple components of previous strategies in a new way. I did send email for promotion, I did do social networking, I did do SEO techniques to get good organic search results, and I did buy a few Adwords ads. I also talked to three of my customers on the phone, acted as a liaison between a couple other customers and Joel’s staff, and just finished hand writing thank you notes to each of the customers who bought from me.” - Thor

Thor has proven that there are situations in life where going back to the basics and providing the old school traditional forms of customer service can outweigh and exceed the effectiveness of modern Internet marketing tactics. Perhaps, there is a lot that can be learned from this story. I invite you to visit Thor’s personal blog here. Thor is a very successful business owner in his small home town in Nebaraska. You can visit his business website here.