Blogs are like bubbles and the only way you can get your bubble to grow is to fill it up with something. Bubbles need air or gas to expand. Blogs are a little more complicated. Your blog, just like a bubble needs something to fill the void, content. However, the other added element needed, unlike blowing up bubbles, is traffic.
How do you get traffic? There are many ways. For one, you can pay for traffic. I’ve never done that, but many people do. However, what can you do to get traffic to your blog if you can’t afford to pay for it? How can you get free traffic to your blog? You have great content, you’ve got a nice looking blog, but you don’t have traffic… how do I do this? How do I get traffic?
That is where the buzz factor kicks in. There are many ways to generate a buzz. Some people offer contests, some people create blog memes and others write posts on controversial topics. Along with the various buzz building tactics comes a reaction. A reaction is the result of blog buzz. The reactions are either negative or they are positive.
Depending on what kind of buzz tactic you use will warrant which kind of reaction you get. So the key to getting traffic is by creating a buzz. But, within that, it is advisable that you create a buzz that scores a positive reaction. Otherwise, your create one hit wonder traffic, which are people who visit your blog and don’t like what they see and never will return again.
So far you have learned this:
- A blog needs content to grow just as a bubble needs air to expand.
- A blog has an added element in growing, unlike a bubble, and that is traffic.
- Traffic is generated by creating a buzz.
- A reaction is resulted from a buzz.
- A reaction can be either positive or negative.
- A positive reaction is what you should set goals towards achieving.
How Do You Create A Positive Buzz?
Here are a few off the wall ideas on how you can create a positive buzz on your blog. A positive buzz will convert visitors into regular readers. Regular readers create what I call a “Bubble Environment”. A bubble environment is an environment that is encased by boundaries. It is a place that people feel safe and some can even call it home. A bubble environment is something you want your blog to become for as many people as possible. The more people who are in your bubble, the bigger and stronger your bubble gets.
To create a bubble blog environment, you have to understand that basics needs of people in regards to what people look for in blogs. I call this, SEMI.
- Stimulate. People want to stimulate their brains. Our brains are filled with thousands of pulsing receptors that need to be stimulated at all times.
- Entertain. People want to be entertained. Why else do we have The Comedy Channel and a million and one Blond Jokes?
- Motivate. People want to feel good. They want to be encouraged and supported. People want to be motivated and pushed towards achieving things.
- Informed. People want to be aware. We want to know whats going on, how did it happen, who was the cause of it, when did this happen and where do I go?
Now, in the process of creating a positive buzz, you should remember SEMI and ask yourself this, “Is my post going to stimulate, entertain, motivate or inform people?” If you can get a yes for all four questions, you then have yourself an excellent post!
Now doesn’t that sound great? Much better than your typical random ramblings, cheesy blog memes and link list posts. It doesn’t matter what topic you have chosen for your blog, you have an audience. The best way to reach out to your audience is to give them SEMI!
Take what you have learned in this post and write one today that follows the basic rules of SEMI! Of course do that after you leave me a comment telling me how cool this post was.

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Date/Time: 3-10-2008 06:56:51 Comment #12270
thanks for the post , i was really SEMI d by your post really i was thinking for a while to create a Blog and the way you described the blogs as Bubble’s which expand was similar to the way i really thought at but bubble could expand as much as it can but .. could be Blown up in a second or less !!!
Date/Time: 3-10-2008 08:43:53 Comment #12276
Very informative! I feel stimulated! Entertained! And now, very very motivated!!!
Date/Time: 3-10-2008 12:35:53 Comment #12280
@ Zikoz,
Thanks for the comment… I am glad that I SEMI’d you! LOL!
Nice to meet you, and thanks again for reading my blog and dropping me the comment.
Now SEMI the money!
@ Ruthie,
Awesome! Get your roller skates on… I’ll have a Television Show Blog up and running for you in a few days.
Date/Time: 3-10-2008 13:46:06 Comment #12281
SEMI is all good and well Garry but is motivating yourself to SEMI every post not going to be a problem? After all, you can’t very well semi-SEMI, can you?
Date/Time: 3-10-2008 13:58:27 Comment #12282
Great Garry! I can’t wait to get started!
Date/Time: 3-11-2008 03:57:22 Comment #12293
SO what you’re saying is if I use SEMI I can give me blog a HEMI? Now I like the sound of that. My blog with a HEMI !!! Sweeeeeeeet.
Oh what am I saying Dodge sucks.
Seriusly though?, great tip, never heard the semi thingy before.
Oh hey Garry what are your thoughts on bloggers publishing their earning stats and that sort of social proof. I this really just bloated self importantce, or a viable marketing and authority thing?
Ive never really been inclined to do this because I think my blog really isnt about me. Its more about others and what they can do with i write about. Or should I show my stats and bank roll?
Cheers and Beers
Shane.
Sheesh it’s 6 am and I’m saying cheers.!!
Date/Time: 3-11-2008 11:08:48 Comment #12309
That is because I created it.
I got mixed emotions about it. I have done this a few times and it has had a huge reaction among readers; however, my concern is that I don’t want readers to feel bad. I want to do things that motivate readers into working harder and smarter.
So you guys would have to tell me, do you want me to start posting my income statements on my blog? That is up to you.
Date/Time: 3-15-2008 06:52:00 Comment #12447
Honestly Garry I could really care less about much money any blogger is making online. I hope that doesnt across the wrong way. I’m more interested in what you did. to make that money. So lets for instance you decided to post about some technique, what ever it may be. That earned you some money. And presented in like a case study or tute format then I think that would be helpful. But posting for the sake of saying hey gang here’s my stats for the month of what ever and heres how much money I made I made isnt really very helpful. Know what I mean. I guess this is where I am struggling with this concept. I’m no rocket scientist and as a result I have to work at it to make what I make. And like you sid I dont want someone reading my blog who is just starting out or has been struggling with the monetizing their blog to look at me and say crap I’ll never make that…. I’m quitting.
That was therapeutic you should have a virtual couch so I can lay on and talk to myself, heck I’d be willing to pay you 400$/hr for the therapy sessions.
So maybe I just answered my own question.
Cheers and Beers shane