WordPress Search Page Oozes Free Money
September 29th, 2007 by Garry Conn | About Me | Join Free Mailing ListEveryone who wants to make money online wants easy tricks in the business. Well, really there isn’t any magic tricks to speak of but there are some thing that you can do to help… what’s the right word, ah “Tweak things“. Yeah.. tweak, that’s a good word!
WordPress comes built in with a really neat feature… Now hang on, this is a mouthful!
Search Engine Friendly Search Results Permalink Structure
What does that mean?
It means that, in a WordPress Blog you link up random words in your blog post to go direct to a search engine friendly keyword driven url.
Follow those links above and you will see how I have turned this:

… into this:

Social blogs are touchy… every social blogger wants to make money off their blog, but they don’t want to piss their readers off in the process. So, why not make special pages for monetization and keep your social blog free and clear for your readers?
For one, most social blogger in my niche crowd are people just like me… We are a huge group of bloggers that blog about making money online to each other… bla, bla, bla, blog, blog, blog.
If you read my blog, chances are that you already know about Adsense and chances are (and its been proven) you are not going to click my Adsense ads. However, I can use the link power of my social blog to purposely create pages that will target the type of people that will click the ads.
The search results page is perfect for this.
Here is how to monetize your WordPress search results page… first thing is to open your search.php page. Use FTP or use the WordPress theme editor.
Look for this line of code on the top of the page:
<h2 class=”pagetitle”>Search Results</h2>
Replace it with this:
<h2 class=”pagetitle”><?php the_search_query(); ?> - <?php bloginfo(’name’); ?></h2>
<p>Here is a list of articles related to <?php the_search_query(); ?>.</p>
In most cases, you will also see this directly below it:
<div class=”navigation”>
<div class=”alignleft”><?php next_posts_link(’« Previous Entries’) ?></div>
<div class=”alignright”><?php previous_posts_link(’Next Entries »’) ?></div>
<div style=”clear:both;”></div>
</div>
just get rid of that completely. You don’t want to give away too many options for the visitors. The goal here is to create a very search engine friendly page that leads visitors to great relevant references. Adsense ads as well as your own results being show below the ads.
After removing the page navigation code, replace it with this:
<p>Here is a list of articles related to <?php the_search_query(); ?>.</p>
Directly below that link is where you will want to add your Adsense code. I am using three 336×380s.
Congratulations! You have now monetized your search result pages using Google Adsense! Save your page and upload it back to your server.
Continue blogging like your normally would. After you are done writing your post, quickly skim over the context before publishing and hyperlink a few good keyword phrases that would return some really nice looking search result pages.
The URL structure will always be the same:
http://www.yourname.com/search/Keyword+Phrase/
The big picture of things is that you are building indexable and search engine friendly pages for the purpose of monetization. These pages help you make money but allow you an option towards doing it without taking away from the quality of your blog and creating an eye sore for your readers. This is a great way to make money with your social blog but not create a huge eye sore for your regular readers.

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Date/Time: 9-29-2007 09:39:38 Comment #5380
Gary,
Nice job on the post. You mean to say that I can choose any keywords and the page will already be built?
Date/Time: 9-29-2007 10:04:45 Comment #5382
I am watching this post forsure, Whats the link for the plug in down load or did I miss it.
And Gary have you had a chance to look at the interveiw I sent you?
Date/Time: 9-29-2007 10:35:12 Comment #5384
Collin, email sent… this is not a plugin. This is a way to edit your search.php file and make it more… ah’ money friendly!
If you need help, feel free to comment. I forgot to mention to everyone, please make a back up copy of your search.php file before making any changes, that way if you screw up, you can always just upload the original.
Date/Time: 10-1-2007 05:42:51 Comment #5433
Some sites like swik.net did this trick really successful. And they got keywords from del.icio.us - the ultimate source of keywords.
Date/Time: 10-1-2007 12:17:55 Comment #5440
Garry, nice trick and I would love to implement this. I would like to hear your thoughts on this though.
By removing the navigation links in search.php, wouldn’t we take away usability from our regular readers who may be searching for stuff? Not to mention, pissing them off with lots of ads.
How do you suggest using these search urls so that they become indexable permalinks? Inside our posts? Again wouldn’t that be distracting for regular readers?
I can see you have figured out how to monetize this WordPress’s hidden feature.
I just can’t get my brain around it! Dude, help me out please.
Date/Time: 10-2-2007 07:49:36 Comment #5456
K-Inthehouse has a really good point. I know that it’s happened to me on this blog. I tried searching for one of your past articles that I wanted to reread and all I kept getting was pages of adsense links so I gave up.
I’m not sure if you’ve made changes since then, but is there an easy way to see a list of all your previous articles?
Otherwise Garry, it’s a great idea.
Date/Time: 2-28-2008 11:26:19 Comment #11993
This is a really cool idea. For some reason though i don’t have a “search.php” page on the theme i’m using so i can’t use this
Date/Time: 3-1-2008 16:02:57 Comment #12028
I know this post is several months old, but I’ve noticed you no longer practice this trick on your site.
Is there a reason you gave it up?
I’m considering implementing this on my site, but I’m wondering if there was something wrong that mad you change your mind.